One of the most fascinating and versatile fields, Digital Marketing is a booming industry not only in India but across the globe. With almost all businesses going online in their Marketing activities, the demand for Digital Marketers is increasing at a rapid rate and is opening doors for plenty of job seekers.

According to surveys conducted by several forums, the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years.As per various media reports, the year 2016 saw over 1.5 lakh job opportunities in the Digital Marketing domain and increasing to 8 lakh job opportunities in the year 2019. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country.

Scope in Digital Marketing for Engineers is endless. Generally, Digital Marketers need to have competency in three main skills – Analytics, Competency with Technology & Strategy. The rigorous course work of an Engineering Degree helps our graduates to excel and develop all three. Thus, Engineering graduates with their technical know-how and strong Mathematical skills compliment Digital Marketing in the best possible way. Engineers have a logical thinking process – they like to research, experiment, create and innovate. Digital Marketing for Engineers acts as a perfect platform, where they can widen their horizon.

Some of the fundamental concepts covered in this specialisation are:
  • Digital Marketing Fundamentals
  • Facebook Marketing Fundamentals
  • Facebook Advance Strategies
  • YouTube Marketing
  • Google Webmaster Tool
  • Website Planning and Structure
  • Facebook Ad Campaigns
  • Google AdWords
  • Google Analytics
  • Search Engine Optimization
Some of the popular job profiles our Engineering graduates get placed at are:
  • Market Research Analyst
  • Digital Marketing Consultant
  • SEO Manager/Professional
  • PPC Search Manager
  • Content Marketer/Manager
  • Conversion Rate Optimizer
  • Social Media Manager
  • Email Marketer

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